
Vartan Zeytounian
CEO & Founder
Vartan leads filming, editing and creative direction, turning ideas into content that looks as good as it performs.
About us
We're the agency for businesses that refuse to blend in.
Black Sheep started with a simple idea: Lebanon is full of brilliant businesses, and too many of them blend in online.
We're a small, hands-on team of strategists, filmmakers and editors who live and work here. We know its cafés, its boutiques, its salons and its rooftops — and we know what makes people here stop, watch and walk in.
So we do things differently. No templates, no copy-paste content, no disappearing after the first month. We sit down with you, learn what makes your business special, and build content that shows it off — consistently, creatively and with results you can actually see.
Team
Small team, big ideas. You'll always know exactly who you're working with.

CEO & Founder
Vartan leads filming, editing and creative direction, turning ideas into content that looks as good as it performs.

Partner | Sales & Operations
Your first point of contact. Elie makes sure every project runs on time, on budget and on brief — and that you always know what's happening next.

Social Media Manager
Joe runs your accounts day to day. He plans the content calendar, writes captions, posts, engages with your audience and tracks what's working, so your page keeps growing while you run your business.
Why us
We know the city, the audience and the culture. Your content speaks the language your customers actually use.
The people who plan your content are the people who film and edit it. Nothing gets lost in translation.
Clear calendars, quick turnarounds and a feed that never goes quiet.
Simple monthly reports that show what's working, what's growing and what we're doing next.
Request a meeting. Tell us about your business and we'll show you how to get noticed.